A guide for better-for-you brands on the path from one of many to category prominence.

“This quick-hitting, strategic brand read offers insights that many caretakers of their brands should find invaluable. From the focus on 'why' to the '30-10-3' view to the introspective 'competitive audit,' this book offers a branding world through David’s incisive lens.” 

-Ken Sadowski, The Beverage Whisperer

The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. Empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.

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DAVID LEMLEY HAS SPOKEN AND WRITTEN FOR...

“David is highly respected and smart, and has worked with some great brands. A good read for brands wanting to breakout.

-Jeff Klineman, Editor-in-Chief, BevNet.com

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© 2019 David E. Lemley  Beloved & Dominant Brands