A guide for better-for-you brands on the path from one of many to category prominence.
“This quick-hitting, strategic brand read offers insights that many caretakers of their brands should find invaluable. From the focus on 'why' to the '30-10-3' view to the introspective 'competitive audit,' this book offers a branding world through David’s incisive lens.”
-Ken Sadowski, The Beverage Whisperer
The guide for brand-owners, marketers, investors, and leaders to take their better-for-you brand from one of many to category prominence. Empowers your team to conduct a category audit unlike any other. Beloved & Dominant Brands will have you and your team asking questions about your company, your brands, and your marketplace that you have never asked before.
DAVID LEMLEY HAS SPOKEN AND WRITTEN FOR...
“David is highly respected and smart, and has worked with some great brands. A good read for brands wanting to breakout.”
-Jeff Klineman, Editor-in-Chief, BevNet.com
ABOUT THE AUTHOR
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